Lifting Each Other Up

This morning I posted a little note in our BirthPro WhatsApp group. I'm rebuilding the website, and I'm adding testimonials from mentees who left Google reviews. Each quote links back to that person's own business.

I asked for an okay before using anyone's words.

What came back was so much more than an okay.

Within minutes people were saying yes, sending hearts, and asking for each other's Google review links so they could leave reviews too. One mentee said she'd never had the chance to sit down and review everyone, and she wanted to do it now. Someone else posted it on her status. Another shared her own review link right there in the thread.

Nobody planned a marketing campaign. It just happened, because this group genuinely wants each other to win.

So that's our Monday Mentoring topic: lifting each other up as a marketing practice.

Why it works

Families choose a birth worker because they want to know the person and feel what that person brings. A friend saying "you have to meet her" does that faster than any ad.

And online, the same thing is true in a more technical way.

When another site links to yours, search engines read that as a vote of trust. When your Google profile has fresh, specific reviews, you show up higher on Maps. So every link we share and every review we leave helps a colleague get found by the family who's been searching for exactly them.

On each page of my new site, I’m linking to three birth workers from our community. Each link tells search engines a trusted birth work site vouches for them, which helps families find them. When they link back to me, I get the same lift. Families get more good options.

There's a quieter benefit too. Talking about your own work can feel awkward. Talking about someone else's brilliance usually feels easy and joyful. When we take turns doing that for each other, all of us get seen.

Ways to lift someone this week

Pick one (or five!) Tell me what I missed!

• Leave a Google review for a colleague you've trained with, co-attended with, or learned from. Be specific about what they do well.

• Share your own review link so friends can return the love. Pin it somewhere easy to find.

• Link to each other's websites. A "birth workers I trust" page, a resources page, or a line in your bio all count.

• Feature a colleague's testimonial or quote on your site, with their permission and a link back.

• Reshare their posts with a sentence about why you love their work. One real sentence beats a bare repost.

• Refer out generously. Booked that week? Outside your skill set? Send families to someone you'd trust with your own family.

• Tag each other when you post about a training, workshop, or something you learned together.

• Introduce people. Know a hospital contact, a lactation consultant, or a podcast host who'd love to meet a colleague? Make the intro.

• Show up for their stuff. Comment on their live. Sign up for their class. Bring a friend.

Always ask before quoting someone or sharing their photo. A quick "okay if I use this?" keeps the trust strong (and the cheerleading even stronger).

Bring your links

On Monday we'll talk through all of this together, and we'll do some of it live. Bring your Google review link and your website. Bring the name of one colleague whose work you'd love the world to see.

This community already knows how to show up for each other at births, in hard moments, and in the group chat. Marketing is just that same love, pointed outward.

See you Monday.