Let Your Perfect Clients Find You

Monday night's mentoring session is about online presence, specifically building a website so clients can actually FIND you. Here's what's worth thinking about before we get there.

Social media works - for a while. Frequently the algorithm shifts, an account gets limited, a post disappears (ask birth workers who share natural info about bodies!), and the connection you built is gone with it . Social platforms are rented space. A website is a home base you control. Nobody can throttle its reach or hide it from the people searching for you.

A simple site does real work: it gives referrals, hospitals, and providers a professional place to land. It shows up in local searches. It lets you say who you are and what you offer in your own words, on your own terms.

It does not need to be fancy. One landing page is a real website. Who you are, who you serve, how to reach you. That's it, that's enough to start.

You can add a services page next month. An about page when you have time. The site is allowed to be unfinished while it's live. You could even say so, right on the page: something like "my new site is like pregnancy, growing and changing, and I'm excited to meet my baby too." Let it be a work in progress out loud instead of a perfect thing you keep delaying.

Reminder: your site is not supposed to sound like a hospital pamphlet. Clients aren't only choosing a service, they're choosing you. Write the way you actually talk. Say why you do this work. Name what kind of care matters to you. Don't reach for clever, reach for you. People want to know you. They want to feel what you'd bring to them before they ever pick up the phone, and a stiff, polished paragraph won't tell them that. Your own words will.

If a website still feels like too much right now, that's fine too. Pick one platform, Facebook, Instagram, TikTok, whichever one you'll actually keep showing up on, and build that out with intention instead. A well-tended profile beats an abandoned website every time. The goal isn't a perfect platform. It's a place, any place, where people can find you and feel who you are.

Monday we'll walk through two beginner-friendly website builders: Wix, which is drag-and-drop with hosting and a domain bundled in for a monthly fee, and HubSpot, which has a free tier with ability to attach a custom domain and no hosting cost, though the templates lean more corporate.

Before Monday, sit with a few questions: Who do you actually serve? What would someone search for when they need exactly what you offer? What tone feels honest when you imagine writing it? Also...seek out websites that turn you on. What draws you to them? How do you want people to feel when they see your site?

Bring your answers. We'll build from there, and get something live.